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New Alexander Wang Campaign

For his next spring-summer 2017 collection promotion, Alexander Wang chosen a casting of it girls and trendy personalities for a shooting directed by Inez & Vinoodh.

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In this series, the american stylist invests on a glamour and in vogue mood, presenting what he calls the WANGSQUAD, a kind of stars family supposed to embody his brand’s universe. A little surprise : the protagonist is Ninja, from Die Antwoord.

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The result is a very commercial and pop campaign, efficient and direct, mixing some excentrique personalities in a decadent bourgeois atmosphere. Thanks to Inez and Vinoodh touch, the series gains a deep and romantic charm.

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